Wear the Confidence, Share the Style.
Look good.
Spend smart.
Men's style, figured out. Affordable outfits, honest picks, and guides that actually help — no fluff, no $400 t-shirts you'll never buy.
40k+ guys reading
300+ outfits priced out
Updated weekly
This week's fit
The off-duty Friday — this week
$334
Shop the look
The off-duty Friday — this week
Jacket
Jacket
Harrington Jacket
J.Crew
$128
Tee
Tee
Pima Cotton Tee
Buck Mason
$38
Denim
Denim
Slim Straight Jean
Levi's 511
$69
Sneaker
Sneaker
Royale Trainer
GREATS
$99
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Three ways to wear it
The white sneaker, three budgets.
Same clean fit, your call on the spend. Pick the tier that fits the wallet — every piece links out.
Budget
$
$249
Uniqlo U Crew Tee
$20
Levi’s 511 Slim
$69
Adidas Stan Smith
$100
Uniqlo Harrington
$60
Mid
$$
$591
Buck Mason Pima Tee
$38
A.P.C. Petit Standard
$215
Common Projects (used)
$220
J.Crew Wallace Barnes
$118
Premium
$$$
$1,450
Sunspel Riviera Crew
$90
3sixteen Slim Tapered
$240
Common Projects Achilles
$425
Valstar Valstarino
$695
Guides guys actually finish
All guides →
Affordable Men’s Athleisure Staples: What to Buy for Every Season
From the Gym to the Streets: The Versatility of Athletic Wear
The Fashion Visionary: The Impact of Kanye West on the Industry
From the Streets to the Runway: The Fashion of A$AP Rocky
Riff Raff’s Style: A Guide to Emulating the Iconic Look and where to buy it
Take Your Workout to the Next Level with High-Quality Athletic Wear
The capsule
12 pieces. Infinite fits. Under $600.
Build the wardrobe that does everything — work, weekend, dates — without the closet full of regret. We priced the whole thing out, piece by piece.
See the 12-piece capsule →White tee
Oxford shirt
Crew sweater
Dark jean
Chino
Harrington
Overshirt
White sneaker
Boot